Getting Support

It is an exceptional case when a repository has unlimited financial resources and all of the political capital or institutional support it needs to meet all of its goals.  Unless you operate in these exceptional circumstances you will need to gather financial support with a fundraising campaign and advocate for improved circumstances for your repository.   Similar to raising the public profile of your repository successful fundraising and advocacy efforts depend on coordinated and thoughtful planning.  Effective fundraising and advocacy depend on both describing the value of your repository to your organization or community and, most importantly, articulating a vision of what you could accomplish with increased financial support, or organizational changes.   Ultimately your local circumstances will drive your approaches to fundraising and advocacy but coordinating them with your outreach activities and marketing tools will allow your repository to meet its goals and fulfill its mission.

In this section you will assess the following: